ANUJA MATHUR

Hello, it's Anuja Mathur!

I am the founder & Editor-In-Chief of Fashion & Lifestyle Magazine – Popp Dapp. I am an engineer and an MBA professional with almost a decade of work experience in branding & entrepreneurship. Since I am a 90s kid, I grew up at a time when the technological bandwagon was quite a slow pace and we had the luxury of acoustic sources of information. I envisioned Popp Dapp out of a sheer allure for fashion & fashion literature since my childhood. 

Coming from an academically inclined family and not having a media or publication background, I had to learn the nuances by experiencing them. Having an engineering wit and management know-how has helped me a lot in bringing my vision into actuality. 

There would not have been a better time to indulge in a business that is a perfect combination of digital and analog. Popp Dapp is a print magazine by heart, but has been equally sturdy digital footprint with digital features, podcasts, blogs, and vlogs. Just like ‘swipe & select fatigue’ amid Gen Z, ‘digital ad fatigue’ is another point that needs to be considered while getting into newer ways of advertising. A perfect amalgamation of paper & screen is the solution. 

Popp Dapp is produced by quality publishers and is utilized by India's prestigious, high-end brands to support their advertising campaigns. It is a proven method to target decision-makers and opinion leaders! Within 4 years, we have developed brand collaboration with Times Talent (India’s largest repertoire of talent), content distribution collaboration with Amazon Prime Video & Marvel Studios India, covered Shahrukh Khan’s Meer Foundation initiative, features international content such as story with Kat Graham, Jennifer Lopez, Camila Mendes, Anne Hathaway, etc. Covered celebrities like Karan Johar, Shibani Dandekar Akhtar, Aneez Bazmee, Sunny Leone, etc. 

Forthwith, Popp Dapp stands at 150K+ global readership, 50K+ print distribution, 1000+ stories featured, 500+ brand stories, & 900K+ reach every month. POPP DAPP depicts transfix & charm, hereby promising to give the readers a 361st-degree view of topics & discussions!
 

Thank you!

 Fashion, beauty, and creativity have long been playgrounds for rebellion—where rules are broken, norms are rewritten, and artistry is unapologetically unleashed. In this issue of Popp Dapp, we celebrate the disruptors, the dreamers, and the risk-takers who have redefined their industries with fearless originality.

Judith Bradl doesn’t just create visuals; she curates cultural moments. Her collaborations with Gucci, Hermès, and the Kunsthistorisches Museum prove that fashion is more than fabric—it’s history, poetry, and a conversation between centuries.

Meanwhile, in the beauty world, where ‘organic’ is often as real as a unicorn’s skincare routine, Pritesh and Megha Asher of Juicy Chemistry have done the impossible. They turned a modest Rs. 5,000 investment into India’s first ECOCERT-certified organic skincare brand—not with marketing gimmicks, but with pure, potent, and truly organic formulations.

And speaking of game-changers, Kaustav Dey doesn’t just design fashion; he writes symphonies in textiles. A disruptor in the truest sense, his work challenges conventions and reminds us that fashion is memory, rebellion, and a revolution in every stitch.

In an era where ‘authenticity’ is filtered beyond recognition, Dolly Javed has mastered the art of being unapologetically herself. Whether gracing Lucknow’s cultural corridors or commanding the Mumbai fashion scene, she proves that real influence comes from real individuality.

Of course, what’s fashion without red-carpet magic? Kristy Stewart makes high fashion look effortless, dressing music icons and A-listers with a signature blend of timeless elegance and contemporary cool.

And for those navigating the wild terrain of digital marketing, Pragya Chopra’s OnOffOnline CMOaaS™ is revolutionizing the industry, proving that marketing leadership isn’t just for corporate giants.

Finally, our cover star, Khushboo Patni, embodies resilience, grace, and the art of divine timing. Her journey reminds us that success isn’t just about ambition—it’s about alignment.

So, here’s to the rebels, the visionaries, and the risk-takers—may they continue to redefine the future, one bold step at a time.

- ANUJA MATHUR, Editor POPP DAPP

 Innovation is the bandwagon that businesses (especially startups) are always desperate to hop on! Today, if India can embark on its reputation and maintain a global status in the world economy, it is because of innovation.
 

The Cambridge Dictionary definition says, “Innovation is the creation and use of new ideas or methods.” As per my understanding, innovation is a novel idea that has applicability, the capacity to snowball, and sustainability. We have lately seen a lot of startups starting with roaringly innovative ideas not being able to withstand the test of time. This happens due to the lack of longevity in their innovation.
 

But there are creators like Aniket Gupta who are trying to innovate with sustainability, aesthetics, and longevity. Or artists like Yohan Marshall and Sukhnidh Kaur, soar high in the sky of creativity and art.
 

We are honored to feature the story of the renowned and magnificent director, Nitya Mehra, and get a glimpse of her multifaceted mind.
 

This issue also covers the stories of stylists like Meagan Concessio and Namita Alexander, who are remolding the set definitions of fashion and culture. And the special cover story with the fashion industry’s one of the most seasoned designers, Nandita Mahtani, listening to her journey and experiences.
 

It is true; summer's the same. We are the ones who are changing. This summer issue of Popp Dapp aims to present a bright-eyed and bushy-tailed perspective of society and the times to come.
 

I hope it resonates with you all!

- ANUJA MATHUR, Editor POPP DAPP

After the world was a bit underwhelming in practicality, a zillion hope is not rested on the conceptuality – particularly in self-expression, spirituality, and creativity – to give a new direction to the generations to come. Art has always been an eminent part of the culture and whatever innovative art forms we are witnessing, are cut out from the ancient cultural fabrics. As a concept, art cannot be pure innovation – it always finds it is rooted in the of yore. And artists are like craftsmen who batten past to the present and create a treasure for the future.
 

Artists like Siddhartha Kararwal are trying to make society see and understand its reflections and flaws with his vivid sculptures and fixtures. Then there is Jayesh Sachdev, redefining the way we look at creativity and holds the National Record for having painted India’s largest concept artwork.
 

We are privileged and honored to project stories of writers like Judy Balan and Mehak Goyal, who speak years ahead of their age and are imprinting their words for the time ahead. Brands like Triune are putting the audience in flux to the extent a creative imagination can go.
 

The issue also captures multi-hyphenate talents like Koel Purie, who is unlocking her talents one by one and giving the audience an unrealistic-looking career trajectory. Kashvi Majmundar is an 8-year-old time-bomb who holds the acting knack of an 80-year-old artist – with her grip, stability, and delivery.
 

The cover star Soundarya Sharma talks about her conviction, perseverance, hard work, and experiences. Not just this, this issue also captures a talent repository – Gaurav Chopra, an astonishing audience with the human capability to portray the multilayered shades of a single character.
 

This issue celebrates art, creativity, talent, flair, craft, and skills. Everything starts and ends at nothing; it is a circle that plays again and again and again. At Popp Dapp, we have completed one more circle with this Anniversary Issue and saying to the year to come – down the hatch! 17 issues, 17 collections of stories, 17 assemblages of journeys, and 100s of people sharing their multicolored peregrinates. This anniversary issue is as special as all of these in the repertoire!

- ANUJA MATHUR, Editor POPP DAPP

Frivolity could ever defy a feminine urge of being heard, comprehended, and supported by the people in her inner circle. However clangorous the conversation can be around subjects like the glass ceiling, the grassroots need of any woman is – the freedom of choice. The choice of making her own decisions, the choice of not deciding sometimes, the choice of prioritizing her mental health over peer pressure, the choice of saying no to the things she does not like, and the choice of voluntarily dressing up feminine, the choice of standing against the goring noise of judgments around the term ‘feminism.’ 

We are honored and privileged to have with us people like Aashti Miller and Aaquib Wani, making their way into Forbes 30 under 30. Twisted tales with a common axis of monumental knack and hard work bring us to women like Durga Devi Smruti and Hiral Nagori, excelling in their respective fields of work. I feel unreal and thrilled to come across personalities like Nafisa Tosh, Sandhya Shetty, and Ujjwala Raut making their mark in an industry that is pithed with competition – fashion. 

Some covers become timeless and this issue’s cover story with Bollywood’s ace director, writer, producer, and star maker – Mr. Anees Bazmee, is no less than an epic. This issue also seizes the essence of artists like Kanchan Chander, Veera Kapur, and Viraj Khanna, striding at the pinnacle. 

Avant-grade young entrepreneurs and brand owners like Meghana Kiran, Vaishnavi Bala, and Shivam Garg gave a sneak peek into how the fashion & accessory industry would look in the coming future. This issue holds a memorable place of allure and adore with us and with this, we are endeavoring to depict the multifaceted nature of the world of entertainment, fashion, and art. 

Hope you enjoy this! 

- ANUJA MATHUR, Editor POPP DAPP

In 2022, beauty isn’t defined the way it used to be. It’s no longer about flawless skin or the chiseled body, but the individuality, personality, and self-expression, to set your own goals and make them happen. This is embodied by the line-up of change-makers we feature in this issue, starting with our cover star Toshada Uma.
 

While it's not unusual to see an individualistically beautiful girl make it to the head ramp of top-notch brands, when Toshada hits the ramp, she makes sure to leave her mark with a robust personality. Another such talented individual is GurjeetSingh, presenting a peculiar art form to the world via his creations. Hanifa Haris a photographer by profession & a storyteller by choice combines her imagination with rigorous data analysis to create high-quality pictures.
 

POPP DAPP spoke to a stunning global model of Indian ethnicity expanding her wings across the countries – Palak Gupta, redefining & conquering the standards of ‘beauty’ internationally. And Kriti Vij’s acting soul, wit & screen presence is truly a lexicon of a new-age crop of talented artists. 

Making people feel something through your performance is one of the toughest things to do. And someone who always hits the right chords is Varun Badola, tinkering audience’s emotions since 1994!
 

Saba Khan, a celebrity makeup artist is redefining the face of the Indian makeup world with her makeup looks projecting the exoskeleton of one’s inner self. As you read this issue, I hope it inspires you to find your own definition of beauty and makes you thrive in it. Why become like someone else, when you can unapologetically – ‘be like you’? 

- ANUJA MATHUR, Editor POPP DAPP

Women and words – I tell you! Well, a female brain indeed processes words and connotations in a much deeper way than a man. So, here’s a woman putting out another word to converge our conversations on – equalism! Though the concept of ‘feminism’ needs a much deeper understanding and then perforation in the society, improvisation in its approach would do no harm. On one side where ‘feminism’ talks about the liberation of women and getting rid of the patriarchal oppression, ‘equalism’ talks about giving opportunities based on merit – regardless of gender. 

 In this issue, we’ve talked to women excelling in various domains of life, career, and personal choices. There’s RoshiniKumar, who’s tackled life head-on and conquered her insecurities and issues. On the other side, there’s Karan Vig, a talented designer who’s remolded the whole concept of male & female dressing by exhibiting chic sarees in his normal routine. We’ve also touched upon the most aesthetically inclined domain of the entertainment world – modeling. Supermodels Naisha Bhargabi, Diksha Thapa, and Rachel Maria Bayros have opened up about their escapades, journeys, battles, and conquests.
 Creative expressions vary from individual to individual and their impression on the consumer of the art. On one side where Megha Rao, expresses herself through her paintings, poems, and novels, on the other side there’s Apeksha Porwal, who emotes her creativity on camera as a brilliant actor. There are sturdy women continuously striving towards a future that looks through their gender, ethnicity, and conformity. 

Our cover star Pia Sutaria – a multi-hyphenate artist giving her 1000% towards art, creativity, self-expression, and novelty. This girl is bridging the talent & opportunity gap between India and western countries with her perpetual efforts in the domain of ballet & other performing arts. 

 This issue has also encapsulated talent like Arindam Aggarwal (founder & owner) of A2 bats who is creating an international quality product, which would soon be the face of cricket bats & accessories worldwide. And Eshan Sadasivan, creating an innovative product for uplifting & strengthening the future generations with ‘Deskit’. We’ve tried to create a concoction that depicts equality and equity, notwithstanding the societal reservations and cages!

- ANUJA MATHUR, Editor POPP DAPP