Hello, it's Anuja Mathur!
I am the founder & Editor-In-Chief of Fashion & Lifestyle Magazine – Popp Dapp. I am an engineer and an MBA professional with almost a decade of work experience in branding & entrepreneurship. Since I am a 90s kid, I grew up at a time when the technological bandwagon was quite a slow pace and we had the luxury of acoustic sources of information. I envisioned Popp Dapp out of a sheer allure for fashion & fashion literature since my childhood.
Coming from an academically inclined family and not having a media or publication background, I had to learn the nuances by experiencing them. Having an engineering wit and management know-how has helped me a lot in bringing my vision into actuality.
There would not have been a better time to indulge in a business that is a perfect combination of digital and analog. Popp Dapp is a print magazine by heart, but has been equally sturdy digital footprint with digital features, podcasts, blogs, and vlogs. Just like ‘swipe & select fatigue’ amid Gen Z, ‘digital ad fatigue’ is another point that needs to be considered while getting into newer ways of advertising. A perfect amalgamation of paper & screen is the solution.
Popp Dapp is produced by quality publishers and is utilized by India's prestigious, high-end brands to support their advertising campaigns. It is a proven method to target decision-makers and opinion leaders! Within 4 years, we have developed brand collaboration with Times Talent (India’s largest repertoire of talent), content distribution collaboration with Amazon Prime Video & Marvel Studios India, covered Shahrukh Khan’s Meer Foundation initiative, features international content such as story with Kat Graham, Jennifer Lopez, Camila Mendes, Anne Hathaway, etc. Covered celebrities like Karan Johar, Shibani Dandekar Akhtar, Aneez Bazmee, Sunny Leone, etc.
Forthwith, Popp Dapp stands at 150K+ global readership, 50K+ print distribution, 1000+ stories featured, 500+ brand stories, & 900K+ reach every month. POPP DAPP depicts transfix & charm, hereby promising to give the readers a 361st-degree view of topics & discussions!
Thank you!


There are issues you assemble—and then there are issues that gather you. This November edition felt like the latter: a quiet pull toward truth, toward intentionality, toward the kind of beauty that doesn’t shout but stays. As I moved through each story, I found myself returning to a single thought: we are living in an age that demands discernment, softness, and a certain unshakeable inner fire.

There are covers—and then there are chronicles—rare convergences of image, narrative, and ethos that transcend their moment to enter the quiet, enduring corridors of cultural memory. Our cover muse, the illustrious Saina Nehwal, belongs resolutely to this latter realm.

What you hold in your hands is not merely a magazine—it is a living, breathing mosaic of voices that whisper, wail, and wonder. This issue of Popp Dapp is an invitation to linger, to feel, and to awaken to the exquisite symphony of defiance and grace.

Fashion, beauty, and creativity have long been playgrounds for rebellion—where rules are broken, norms are rewritten, and artistry is unapologetically unleashed. In this issue of Popp Dapp, we celebrate the disruptors, the dreamers, and the risk-takers who have redefined their industries with fearless originality.

In the ever-evolving landscape of digital culture, social media influencers have emerged as pivotal arbiters of taste, style, and innovation. Their influence extends beyond mere aesthetics; they shape consumer behavior, dictating trends across fashion, beauty, wellness, and beyond.

Innovation is the bandwagon that businesses (especially startups) are always desperate to hop on! Today, if India can embark on its reputation and maintain a global status in the world economy, it is because of innovation.

You know the thing about life, it is not a noun – it is a verb “living.” It is not what we have, it's what we do continuously – better than every passing moment. The same is true with love; it’s ‘loving’ – the process. We have lately trimmed down the capacity and comprehension of the term ‘love’.

After the world was a bit underwhelming in practicality, a zillion hope is not rested on the conceptuality – particularly in self-expression, spirituality, and creativity – to give a new direction to the generations to come. Art has always been an eminent part of the culture and whatever innovative art forms we are witnessing, are cut out from the ancient cultural fabrics.
A little cookie magic helps us optimize your experience. Accept to continue browsing beautifully!